Affect and Individuation: Architecture and Experience in the Culture of Neoliberalism
In The Culture of the Baroque José Antonio Maravall identifies the ‘culture industry’ of the 17th century as an instrument in the control of the newly constituted urban masses. Emergent forms of critical reasoning mobilised by the masses against Absolutist power are countered through the affective individuation of experience in painting and architecture. This seminar explores how Maravall’s critique of the Baroque resonates with that of Neoliberal architectures of affect, and how this, in turn might offer some insights into how we critically conceive of the city as an ideological medium


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